Recently, I have been thinking about the Online Halo: the idea that having a physical retail store can increase local online sales through higher levels of brand awareness and purchasing intent. In this post, I explore ideas to measure the Read more…
In this post I explore which Monopoly squares are the most frequently landed on. I simulate a player making 1,000,000 dice rolls. The aim is to give me an edge when playing this common Christmas board game, and to practice Read more…
In this post, I write about the importance of asking the right question when conducting data analysis. What products are bought with rugs in-store or online? Answer: All of them. This seemingly innocent question got the team talking a couple Read more…
9 weeks ago I first delved into Profit ROI. I handed over my work this week, ready to begin my next rotation in data science. In this post I give an overview of the project: some PPC background necessary for Read more…
In this post I discuss the problem of sequencing from a customer first perspective and present a basic calculation upon which experimentation can occur. I explore a few interesting questions to advance sequence relevance, and I touch upon how customisation Read more…
In this post, I explore how a tool initially designed for improving fairness in cricket could have its place in reallocating resource in a retail environment. Cricket I’m not a keen follower of cricket. I last played at school, where Read more…
In this post, I write about a project I have recently finished; reviewing the Dunelm M2M material ordering algorithms. Interspersed are the key lessons learned. I’ve removed the calculations for reader-friendliness. My thanks to everyone in the M2M teams who Read more…
Recently, I formed part of the Dunelm assessment team at our Digital Apprenticeship Assessment Day. Our aim was to recruit the ‘best’ candidates into the role, which will see the 4 successful students studying for degrees in retail alongside working Read more…
In the past couple of weeks, I have moved across from SEO to the PPC (Pay – Per – Click) team. A different channel of digital marketing; a different challenge. Whereas SEO rankings depend entirely upon the quality of our Read more…
Earlier this year, the first Dunelm discussion took place. Open for all colleagues across the SSC; it’s an opportunity to speak for an hour about a topic of your choice. Every fortnight, a different presenter, and a different discussion. With Read more…