graduate scheme celebrations

My Graduate Scheme Review

The global pandemic has brought with it redundancies across the market. Some roles are more at risk than others. Businesses are streamlining operations, homing in on key projects and activities which add the most value and doubling-down on customer experience. Lockdown has changed how customers shop, and retailers need to Read more…

Customer Churn Modelling 54

Customer Churn Modelling

In this post, I describe how the mathematics of modelling the spread of disease can be applied to the problem of the transition of customers between RFM segments. I use SciPy’s ODE numerical routine in Python and fit models to synthetic data.  Context: Covid-19 has blighted countries and industries across Read more…