Recently, I have been thinking about the Online Halo: the idea that having a physical retail store can increase local online sales through higher levels of brand awareness and purchasing intent. In this post, I explore ideas to measure the impact of this effect, and on how to attribute online Read more…
In this post I explore which Monopoly squares are the most frequently landed on. I simulate a player making 1,000,000 dice rolls. The aim is to give me an edge when playing this common Christmas board game, and to practice Python in the process! Monopoly In our family, it’s a Read more…
In this post, I write about the importance of asking the right question when conducting data analysis. What products are bought with rugs in-store or online? Answer: All of them. This seemingly innocent question got the team talking a couple of weeks ago. An email from one of the commercial Read more…
9 weeks ago I first delved into Profit ROI. I handed over my work this week, ready to begin my next rotation in data science. In this post I give an overview of the project: some PPC background necessary for understanding, a snapshot of project outcomes, and a review of Read more…
In this post I discuss the problem of sequencing from a customer first perspective and present a basic calculation upon which experimentation can occur. I explore a few interesting questions to advance sequence relevance, and I touch upon how customisation can offer a better solution. What is Sequencing? Suppose customer Read more…
In this post, I explore how a tool initially designed for improving fairness in cricket could have its place in reallocating resource in a retail environment. Cricket I’m not a keen follower of cricket. I last played at school, where it was a summer sport option. Rain never stopped play. Read more…
In this post, I write about a project I have recently finished; reviewing the Dunelm M2M material ordering algorithms. Interspersed are the key lessons learned. I’ve removed the calculations for reader-friendliness. My thanks to everyone in the M2M teams who have supported with this project. The Brief The Dunelm curtain Read more…
Recently, I formed part of the Dunelm assessment team at our Digital Apprenticeship Assessment Day. Our aim was to recruit the ‘best’ candidates into the role, which will see the 4 successful students studying for degrees in retail alongside working rotations across marketing and trading. In this post, I’ll write Read more…
In the past couple of weeks, I have moved across from SEO to the PPC (Pay – Per – Click) team. A different channel of digital marketing; a different challenge. Whereas SEO rankings depend entirely upon the quality of our site; the uniqueness of content and relevancy against search queries, Read more…
Earlier this year, the first Dunelm discussion took place. Open for all colleagues across the SSC; it’s an opportunity to speak for an hour about a topic of your choice. Every fortnight, a different presenter, and a different discussion. With 4 months experience of SEO, I signed up to lead Read more…