The global pandemic has brought with it redundancies across the market. Some roles are more at risk than others. Businesses are streamlining operations, homing in on key projects and activities which add the most value and doubling-down on customer experience. Lockdown has changed how customers shop, and retailers need to Read more…
9 weeks ago I first delved into Profit ROI. I handed over my work this week, ready to begin my next rotation in data science. In this post I give an overview of the project: some PPC background necessary for understanding, a snapshot of project outcomes, and a review of Read more…
In this post, I explore how a tool initially designed for improving fairness in cricket could have its place in reallocating resource in a retail environment. Cricket I’m not a keen follower of cricket. I last played at school, where it was a summer sport option. Rain never stopped play. Read more…
In the past couple of weeks, I have moved across from SEO to the PPC (Pay – Per – Click) team. A different channel of digital marketing; a different challenge. Whereas SEO rankings depend entirely upon the quality of our site; the uniqueness of content and relevancy against search queries, Read more…